Admissions are open for the Jan 2025 Session. Secure your spot now!
Admissions are open for the Jan 2025 Session. Secure your spot now!
Admissions are open for the Jan 2025 Session. Secure your spot now!
Admissions are open for the Jan 2025 Session. Secure your spot now!
MBA in Marketing (Elective)
An Online MBA in Marketing prepares students to master the essential skills and knowledge to excel in their marketing careers. In general, MBA degrees are focused on helping students learn the ins and outs of management and entrepreneurial and professional skills.
In addition to specialization in various aspects of the marketing domain, students get training in human resources, statistics, economic analysis, finance, business strategy, and management (business, supply chain, and operations). These allow students to understand the corporate world better. Kurukshetra University provides an online degree program for candidates interested in an MBA in Marketing. We are known for our expert faculty and well-designed curriculum, which helps students thrive as professionals.
Why Online MBA in Marketing from Kurukshetra University
Kurukshetra University offers an Online MBA in Marketing program that comprehends the marketing strategies students need to know for deep learning. The program is created to prepare students with the skills required to grow in the field.
Getting an Online MBA in Marketing at Kurukshetra University is helpful for a variety of reasons, including:
- Teaching Pedagogy: Students learn the course modules and lessons using a mix of novel teaching methods. They also participate in regular assessments and discussions in forums to monitor and enable their progress.
- Critical Thinking: This online MBA degree focuses on instilling critical business thinking and the skills to succeed as entrepreneurs of innovative business ideas.
- Accreditation and Recognition: Kurukshetra University has been awarded the “A++ grade” by the National Assessment and Accreditation Council (NAAC). Other institutional bodies, such as the AICTE and UGC, have also accredited the university.
MBA in Marketing Eligibility
Applicants interested in the Online MBA in Marketing program must complete a three-year graduation from a recognized university.
Syllabus & Curriculum
The Online MBA in Marketing degree course load is divided into four semesters and spread over two years. Many course materials are covered to help the students develop their overall corporate skills. Below are the semester-wise subjects to be covered in the course:
Semester 1 Subjects
- Indian Economy and Business Environment
- Managerial Economics
- Business Communication
- Financial Accounting
- Fundamentals of Statistics for Business Decision
- Management Process and Organizational Behavior
Semester 2 Subjects
- Production and Operations Management
- Computer Applications in Management
- Marketing Management
- Human Resources Management
- Financial Management
- Business Research Methods
Semester 3 Subjects
- Strategic Brand Management
- Digital Marketing
- Marketing Research and Analytics
- Advertising Management
- Summer Training / Project Work
- Optimization Models for Business Decisions
- Strategic Management
- Decision Modelling and Data Analysis
Semester 4 Subjects
- Services Marketing
- Rural and Agri-Business Marketing
- Strategic Marketing
- Business Marketing
- Business Ethics and Corporate Governance
- Comprehensive Viva -Voce
- Entrepreneurship Development
MBA in Marketing Fees
Registered students pay a total of 90,000 INR to get the entire degree. This means that each student has to pay 22,500 INR per semester. The breakdown of the semester-wise fees is the same for all the semesters except the first semester.
Fees for Indian Students
Semester
1st semester- ₹21,000
2nd sem onwards- ₹21,000
Additional Fee- Exam fee per semester ₹1,500
*Including non-refundable Registration Fees of Rs. 1000/- in Semester 1.
*Re-Appear Exam Rs. 500 per Subject.
Benefits & Advantages
There are several benefits of the online MBA in Marketing at Kurukshetra University mentioned below:
- Increased Employment Opportunities: Students learn theoretical and practical knowledge through online classroom discussions, lectures, internships, and networking.
- Self-paced learning: This program suits professionals with tight schedules who wish to learn at their own pace.
- Expert Faculty: KUK offers lectures by marketing experts to ensure students get the best knowledge and insights.
MBA in Marketing Admission Process
To secure admission to the online MBA in Marketing program, students must complete the admission form correctly, submit mandatory documents, and pay the application fees. The compulsory documents must be verified, so students must email or courier all the required documents to the university.
The documents may include:
- All Sem / All Year / Consolidated Mark sheets of Graduation
- Degree Certificate of Graduation
- Duly filled Online Admission Form
- 10th Std. and 12th Std. Mark sheets & Certificates
- Online Payment Receipt
International students must show proof of having completed degrees and exams equivalent to the Indian ones. In case of any doubts, students can contact the counselor or chat with them online.
Job Roles to Explore
After completing the online MBA in Marketing at Kurukshetra University, students will be eligible for a variety of job profiles, including:
- Digital Marketing Specialist
- Marketing Manager
- Brand Operations Manager
- Public Relations Manager
- E-commerce Marketing Specialist
- Event Marketer
- Performance Marketing Manager
FAQs
What is the average salary for an entry-level marketing role?
Entry-level marketing jobs offer an average salary starting from around INR 3,00,000 annually. However, students with impressive CVs and good internships could earn a higher package.
Are interested applicants required to have secured a minimum percentage or CGPA?
A minimum percentage or CGPA graduation is not specified.
Are the registration fees for the MBA application process refundable?
The fee of 1000 rupees for registration is a one-time and non-refundable fee.
How will students know if they have been selected for admission?
Students will receive a provisional number within three weeks of submitting relevant documents, after which the enrolment number will be sent.
How will students attend live lectures?
The Kurukshetra University website has detailed calendars with the timings and topics for every lecture.
How can interested applicants get more information about the online MBA in Marketing?
Interested applicants can refer to the website, call the admission counselors, chat with them, and even get the admission brochures.
Is there any need for an entrance test to pursue an online MBA in marketing?
There are no entrance tests for this program. As it is an online degree course, students only need to submit the relevant documents.
What kind of assessments do the candidates follow at Kurukshetra University?
The students must follow continuous evaluations and end-semester examinations and complete their project work. Internal and external examinations are given 30 and 70 percent, respectively.
How much do students have to pay for re-appearing in one paper?
If students wish to reappear in any of the papers, they must pay Rs 500 per paper.
How much will the exact MBA program cost for international students?
For international students, the same degree will cost 2,00,000 rupees.
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